20 SEO interview questions along with answers- Worknrby

Search Engine Optimization has become the ultimate weapon of digital media. The reason why it is gaining a rise and is in demand for a long time is that right from content marketing to diverting the traffic their way, SEO has got all covered.

All the brands present online owe it to the SEO techniques implied by their expertise. The expertise along with the experience has a sound knowledge of functionalities the internet is dependent upon. It is true that SEO has its vocabulary and language and requires the practice of both before taking up a step.

SEO is a trump card and its increasing scope is a thumb up for all those considering this as a career. A career in SEO is better than you think and if this is what you want then check out 20 SEO interview questions along with their answers:

1. What do you understand by SEO?

SEO or Search Engine Optimization is a group of activities undertaken by the expertise to make their website popular and attractive for the search engine algorithm. This is extensively used for making the webpage or website optimized so that when the search is done it appears in the top results.

SEO is responsible for attracting unpaid and organic traffic to one’s website or webpage.

2. What is meant by on-page and off-page SEO?

On-page: It is the process of optimizing web pages by emphasizing internal factors. When content quality, HTML source code, content layout, usage of keywords, Meta title along with its description, the title for the page, internal linking, etc. combined are called on-page SEO.

Off-page: The process of improving the performance and reach of a website on a search engine with the help of external factors like link building, forum submission, blog history, social media engagement, blog directory, submissions, social bookmarking, etc. is called off-page SEO.

3. Excluding Google, name some popular search engines.

Search engines that are popular among people nowadays are; Bing, Yahoo, DuckDuckGo, Ask.com, Baidu, Yandex, and Vimeo.

4. What do crawling and indexing mean?

Crawling: When a crawler or bot of a search engine collects data about a webpage such process is called crawling. Crawler helps in studying the websites, related web-pages, links and content to create the entries for search engine indexing.

Indexing: A webpage becomes Indexed when it is added to the Once the webpage is indexed then it will appear in the search results of the query run on the particular search engine. However, it should be noted that the appearing position is dependent upon the SEO tricks and techniques.

5. What is the role of the keyword?

Keywords are combined to define the motive of an article. Popular or extensively searched keywords are important as they play an important role in optimizing the content on your webpage or website and make it more comprehensible for search engines.

6. Explain your flow of work for Keyword Research?

Keyword research is a lengthy process, so you can make it short and to the point by following the points below:

Step 1: {Analyze}: A thorough research of words that are related to one’s business/industry. Mainly includes analysis of the keywords used in the competitors’ website.

Step 2: {Finding the related keywords}: Pick the best of keywords from the set of keywords you found in the first step.

Step 3: {Long-tail Keywords}: List down all the long-tail keywords which are likely to be searched by your targeted audience.

Step 4: {Test keywords on Google AdWords supported keyword planner}: This is the easiest way to shortlist the keywords you have selected. Using Google AdWords is effective and efficient, this will help give you the keywords which meet the maximum utility of search engine optimization.

7. What is meant by keyword density?

Keyword density is the number of times the keyword appears on your webpage divided by the total number of words present on the page. It serves a great purpose in optimizing the webpage on the search engine without it getting penalized for keyword stuffing. It is recommended to keep 1% to 3% of keyword density on your page.

8. What is meant by meta description?

The meta description is the 100 to 150 words of outline present below the links which appear after the query is run on a search engine.

9. What is back-linking and why is it important from an SEO point of view?

A backlink is a sort of hyperlink used to divert the views on your webpage or content.

Backlinks play an important role in SEO because they carry a huge impact on the popularity and performance of a website. They can directly affect the domain authority of a website. Some methods of back-linking are guest posts on the related websites, forum posting, broken link method, blog commenting, etc.

10. What are the factors affecting SEO ranking?

Factors affecting SEO raking are as follows:

Quality Content

Relevant Keywords

Secured Website


High-Quality Back-links

11. What is meant by panda and penguin updates?

Panda: It is used in lowering the ranks of sites with poor content quality and enhancing the performance of higher-quality sites. This is updated from time to time.

Penguin: This is a machine learning algorithm. This serves the purpose of penalizing the websites which support spammed backlinks or lower quality backlinks.

12. Explain Google Hummingbird!

This is different from the penguin and panda updates. Google hummingbird is a search algorithm that was launched in 2013. Its main purpose is to focus on the motto behind the words and understand the conversational queries.

13. What is meant by Domain Authority and why is it important?

Domain authority or DA is the potency of a domain to rank high on search engines. This is a form of metric which scores the domain from 1 to 100. The higher the score, the better are the chances of appearance.

It is important because it helps in measuring the quality and ability of a website to rank high in the future. Websites with good quality content and a reasonable number of high-quality backlinks get higher DA score compared to those which lack either of the factors mentioned above.

14. What is understood by an XML sitemap?

Extensible markup language a.k.an XML sitemap is the list of URLs on the website in a machine-readable format to facilitate the search engines to crawl the website effectively.

15. What is AMP? List some uses of AMP.

Accelerated Mobile Pages or AMP is the open-source coding framework launched by Google for creating a mobile responsive website.

AMPs are used in speeding up the loading process, reducing bounce rate and heightening up SEO efforts.

16. What is organic, referral and paid traffic?

Organic Traffic: Viewers appearing on your website after running their queries through the search engine.

Referral Traffic: when the visitors browse your website through the hyperlink they found on the previous page.

Paid Traffic: When paid search engine marketing and social media marketing campaigns are used for diverting the traffic and visitors to your website.

17. What is understood by anchor text?

When a hyperlink is present in the form of text on a website then it is called anchor text. They are a form of backlink and has a positive effect on highlighting the presence of the content in the content.

18. What is your process of optimizing a website?

Conduct keyword analysis > list down long-tail keywords > develop high quality and unique content > perform on-page and off-page optimization > generation of good quality backlinks > Pay attention to mobile responsive website > Focus on speed

19. Explain your process of analyzing the competitor’s website.

Though this varies from person to person there is a universal way which is used while analyzing competitor’s website:

Shortlist long-tail keywords > create the list of competitors > list of competitors’ keywords > Analyze competitors’ website > put up the comparison between your and competitor website

20. How do you measure the caliber of an SEO campaign? What are some common errors which arise while undergoing an SEO campaign?

Here are some ways which can be used in assessing the capability of the SEO campaign:

Keyword ranking, Backlinks, traffic (organic, referral and paid), Conversion

The problems which can arise while performing SEO campaign:

Selection of the wrong keyword, not using alternative keywords, not emphasizing the quality and size of the content, publishing irrelevant content, Ignoring backlinks, mobile responsiveness, etc.


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