When writing to the CEO, you have one chance to engage them. You can’t mess up when writing to the CEO. You must be thoughtful when approaching the CEO if you are expecting any response.
Here are a few tips that will help your pitch get responses from executives.
As soon as the interview is scheduled, you need to jump straight to preparation. Preparation will comprise of detailing your pitch with researched data. The CEO will expect you to have complete knowledge of the company.
The good news is that most of this data is readily available and you can search for this on the internet. Make notes on everything that you can gather on the company’s background. This will help you to be confident in the actual pitch.
4 Steps for a successful deal:
- Push a substantial introduction and mention all the sponsors who helped you get to this meeting. Make sure you keep the intro short. Your introduction will do half the job if done right.
- Ask smart questions. This is the appropriate time to show off your newly acquired knowledge and impress the CEO. Put open-ended questions ahead and give suggestions during the conversation. Also, remember to make notes for essential details. Dig deep for brighter insights about the company. This will help you in making the pitch better.
- Make the sales pitch. Make a brief pitch and keep it directed towards the solution and not the problem. Use the information you gained in the first two steps to give answers to the CEO. Reframe your solution and make it appear beneficial for both the company and the CEO himself.
- The final step would be to get to the purchase. In most cases, you wouldn’t be ready for this, so get the approval to whatever you are going to do next.
This will be your ideal pitch for any CEO. These meeting can be a little tense. Share your experiences in the comments section.